Crayola Experience Launches Search for “Kid CEO for the Day” at Each of its Five Locations Nationwide
Crayola Experience, the brand’s premier family attraction, began its search this week for enthusiastic kids to fill the colorful position of Kid Chief Experience Officer for the Day at each of its five locations across the country. Applications will be accepted through April 12, 2020 and five kids will be selected to spend the day providing their feedback and “expert” recommendations on new and existing attractions, activities, and products.
Crayola Experience is a larger-than-life, one-of-a-kind family destination where dozens of Crayola inspired hands-on attractions and activities are immersed in a world of color. It is also home to The Crayola Store, featuring the world's largest selection of Crayola products and unique souvenirs. The five Crayola Experience locations include Easton, Pa.; Orlando, Fla.; Bloomington, Minn. (Mall of America); Plano, Texas; and Chandler, Ariz.
“Crayola Experience is where the magic of Crayola comes to life,” said Victoria Lozano, senior vice president and general manager of Crayola Experience. “We want kids to be more engaged in the kinds of experiences we deliver that will inspire creativity, and our Kid Chief Experience Officers will help us with that.”
Each of the selected CEOs will be responsible for testing and providing feedback on current and future attractions, exciting marketing events and seasonal activities, as well as help Crayola Experience with potential new products for the Crayola Store. They also will be given the opportunity to name a Limited Edition crayon to be sold at the Crayola Store.
“We’re looking for creative young leaders who are not afraid to color outside of the lines, are bursting with ideas, and are able to represent the Crayola spirit with an engaging personality and a lively imagination,” Lozano said. “It’s a once-in-a-lifetime opportunity for aspiring kids to be the BOSS.”
To apply, parents must submit a 30-90 second video “resume” that showcases their child’s colorful personality as the kid tells why he/she is the best choice for the position and describes his/her idea for making Crayola Experience even more fun for other children. “We want children’s unfiltered creative ideas, no matter how improbable or impractical they may seem,” Lozano said. “After all, Crayola and Crayola Experience are about giving wings to kids’ imagination.”
In addition to the experience, each CEO will receive an exciting prize package valued at $600, including a Crayola Experience gift card, four Gold annual passes, a package of Crayola 2020 products before they are available to the general public, and their personalized business cards. Each CEO’s school will also receive a visit from the Crayola Experience crayon mascot and every student will receive a free admission ticket to Crayola Experience.
Parents can enter their child by visiting CrayolaExperience.com/KidCEO. Children must be 6-12 years old and live within 150 miles of the location for which they are applying. Submissions will be evaluated on the child’s personality, presentation, and ideas. All entries are subject to the Kid CEO for the Day promotion rules and must be submitted before 11:59 p.m. ET on April 12, 2020.
The successful candidates will serve their term as Crayola Experience Kid CEO with their on-site engagement activities taking place on a day in May or June, 2020. Promotion details and Official Rules, including eligibility and prize restrictions, are available at CrayolaExperience.com/KidCEO.
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