Universal Orlando Resort Officially Introduces a New Logo

Tuesday, June 14, 2016 ,

Universal Orlando recently introduced a brand-new logo to represent the resort. The company believes that the new logo modernizes and evolves its brand and aligns Universal Orlando with the master Universal brand. The updated logo is currently expected to be rolled out methodically over multiple years. During this time, Guests visiting the resort might see both the new and the old logo coexist as brochures, directional signs, and marquees are updated or phased out.


The following is the former logo, which has represented the Universal Orlando Resort for many years:


This is the new logo. As you can see, it looks exactly the same as the updated Universal Pictures logo:


LOGOS: © 2016 Universal Orlando Resort. All Rights Reserved.

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9 comments:

  1. AnonymousJune 14, 2016 at 11:12 PM

    looks better IMO

    ReplyDelete
  2. AnonymousJune 15, 2016 at 1:13 AM

    Better.. but still cold and corporate.

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  3. AnonymousJune 15, 2016 at 2:38 AM

    I like it.

    ReplyDelete
  4. AnonymousJune 15, 2016 at 12:05 PM

    thats the best they could do to update their logo?..OMG, thats pitiful.

    ReplyDelete
  5. Steve AJune 15, 2016 at 2:04 PM

    I think it would have been better if they showcased some of their attractions in the logo. Maybe they could have had a spiderweb on one of the letters, a wand instead of an "i", homer's donut, etc, etc.

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  6. AnonymousJune 15, 2016 at 3:48 PM

    The globe is gonna be updated too right?

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  7. AnonymousJune 15, 2016 at 11:50 PM

    Love everything but the "Orlando Resort" part, too big

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  8. JasonJune 16, 2016 at 10:24 PM

    I like the TM&©️

    ReplyDelete
  9. AnonymousJune 17, 2016 at 4:57 AM

    I like that it does not change much unlike the resort.

    I think Disney looses by changing names and logos almost yearly. Village Market Place, Dixie Landings, MGM, Pleasure Island, Downtown Disney, Epcot 94,95, 2000 etc. I miss the old WDW Mickey globe logo but I guess when nothing is changed they have to radically change a logo or a name to trick people

    ReplyDelete

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