Nintendo Partners with Universal Parks & Resorts
On May 7, 2015, Nintendo and Universal Parks & Resorts announced plans to bring the world of Nintendo to life at Universal's theme parks and creating spectacular, dedicated experiences based on Nintendo’s wildly popular games, characters and worlds. This new agreement brings two icons of entertainment together and represents a significant partnership for Nintendo as it expands the reach and popularity of its characters and intellectual property.
Universal theme parks offer incredibly popular, innovative themed family entertainment experiences based on compelling stories and characters – using powerful storytelling and innovative technology. Nintendo has created remarkable and imaginative worlds filled with captivating stories and beloved characters. Now, for the first time, those stories and characters will be brought to life in entirely new ways – only at Universal theme parks.
The immersive experiences will include major attractions at Universal’s theme parks and will feature Nintendo’s most famous characters and games. More details will be announced in the future, as the Nintendo and Universal creative teams work to create specific concepts.
This is the biggest IP acquisition since Harry Potter...perhaps even more so
ReplyDeleteThis could be huge, if Universal uses it right. Not just the many many franchises Nintendo has the rights to, but Universal now has their own set of Princesses.
ReplyDeleteWhich in theme parks, is big money.