SeaWorld Parks Add Commerce Capabilities to Mobile Apps

Orlando, Florida – SeaWorld Entertainment, Inc. (NYSE: SEAS) announced yesterday morning (Thursday, July 17, 2014) additional enhancements to its popular park mobile apps, available for both iPhone and Android devices. The latest update to the SeaWorld, Busch Gardens, and Sesame Place Discovery Guide mobile apps allow Guests to make unique purchases and redeem special offers on their mobile devices while visiting these parks.

The new commerce features include:

• Quick Pay, which allows guests to use their devices as a payment method. Once guests have connected their account to a credit card they can pay for culinary and merchandise directly with their mobile device throughout their visit to SeaWorld Orlando, SeaWorld San Diego, SeaWorld San Antonio, Busch Gardens Tampa, Busch Gardens Williamsburg, and Sesame Place. 
• By using Quick Pay, guests can register a credit card right in their Mobile App account and use the app to quickly and easily pay for purchases the remainder of the day.
• Additionally, the three SeaWorld parks will pioneer new products just for mobile app users including one-time use Quick Queue® to some of the most popular attractions, including Antarctica®, Rio Loco® and Shipwreck Rapids®.
• Busch Gardens and Sesame Place will introduce one-time offer and awareness messages to park guests with incentives for culinary, merchandise, and future visit products.

The multi-year focus on digital innovation includes the recent introduction of mobile ticketing and responsive Web design, among the first in the theme park industry. The investments go beyond new technology, but also extend to park operations for a guest experience that is more interactive and connected.

For more information about the new Discovery Guide mobile apps, check out the video at SeaWorldParks.com/mobile. The app can be downloaded free from the Apple or Google Play app stores.