SeaWorld Orlando's "Epic Voyage" Campaign Debuts

SeaWorld Orlando® Embarks on Epic Voyage

New App and Experiential Marketing Tour Launch

Orlando, FL (January 18, 2013) –- SeaWorld Orlando kicks off its “Epic Voyage” campaign in New York City to launch Antarctica: Empire of the Penguin, the park’s all-new, largest-ever attraction opening this spring. The campaign includes stops in seven cities and a new mobile app, both designed to give families a sneak peek into the new attraction’s thrilling and chilling adventure in ways as amazing as the continent itself.

SeaWorld Orlando’s new attraction, Antarctica: Empire of the Penguin will transport families into a rarely seen, icy world. They’ll feel the majestic grandeur of the South Pole and see it through the penguins’ eyes on an exhilarating, first-of-its-kind family ride. They’ll explore a massive penguin colony in an expanse that envelops them in cool extremes, both above and below the penguins’ icy world.  It’s a must-see, one-of-a-kind theme park experience only at SeaWorld in Orlando.

In select cities, SeaWorld’s “Epic Voyage” takes over malls and consumer travel shows with a unique family experience filled with a massive ice dome, interactive virtual reality, shareable photo opportunities, chances to win incredible prizes by playing Antarctica-themed games, and, of course, live penguins.  Coca-Cola Freestyle machines will also be part of the experience on site to quench the thirst of attendees with complimentary, refreshing drinks.

SeaWorld street teams will roam the cities in wrapped, Antarctic-themed Hyundai Santa Fes and Sonata Hybrids as they mingle with the locals at various hot spots, commuter stations and key landmarks.  The street team will test the locals with trivia, hand out prizes and allow them to escape to Antarctica through the augmented reality videos that can be shared with family and friends.

While the “Epic Voyage” tour takes over a few key cities, SeaWorld’s made sure everyone can follow the freeze. An all-new mobile app allows fans the world over to put themselves in the action … plus interactive elements to share with friends. From behind-the-scenes teaser videos and tour details to penguin fun facts and trivia, consumers can immerse themselves virtually into Antarctica through augmented reality and also enter the Family Voyage Sweepstakes. The app -- SeaWorld’s Antarctica -- is available for download today on iPhone/iPad and is coming soon for Android devices.

"Since Antarctica: Empire of the Penguin was announced in November 2011, we’ve been planning and looking forward to bringing a glimpse of the attraction to these key markets to connect with our fans and let them feel the chill,” said Vice President of Marketing & Sales for SeaWorld Parks & Resorts Orlando Toni Caracciolo.

Anyone can enter to win the trip of a lifetime with the Family Voyage Sweepstakes. Two lucky families will receive a 4-day, 3-night journey to SeaWorld Orlando to be one of the first to experience Antarctica: Empire of the Penguin. This amazing vacation for four includes roundtrip airfare provided by Southwest Airlines, hotel accommodations, tickets to SeaWorld and Aquatica in Orlando, Quick Queue passes to SeaWorld, Antarctica gift bags, and All-day Dining at SeaWorld. 18 Weekly First Prize Winners will receive four admissions to SeaWorld Orlando valid for use in 2013 to experience Antarctica first hand.

For more information about the Epic Voyage, visit SeaWorldOrlando.com/Antarctica, where you’re able to watch videos, sign up for emails, learn about penguins and Antarctica, enter the Family Voyage sweepstakes, and find the best vacation values to start planning your next voyage to SeaWorld Orlando.

The Epic Voyage schedule:

NEW YORK	CHICAGO
The New York Times Travel Show	Gurnee Mills Mall
Jacob K. Javits Convention Center	Thursday, January 24
January 19-20	Chicago Travel & Adventure Show
	January 26-27
BOSTON	PHILADELPHIA
Boston Globe Travel Show	King of Prussia MallFebruary 23-24
Seaport World Trade Center
February 8-10
WASHINGTON D.C.	JACKSONVILLE
Washington, D.C. Travel & Adventure Show	The Avenues Mall
March 9-10	March 23-24
ATLANTA
April dates TBD
MIAMI	MIAMI
Miami Dolphins Fin Fest 2013	Aventura Mall
Saturday, April 27	May 4-5

Coca-Cola is an official sponsor of the Epic Voyage tour. The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, our Company's portfolio features 15 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.8 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo or visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com.

Also joining the Epic Voyage tour as an official sponsor is Hyundai. Hyundai Motor America, headquartered in Costa Mesa, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 820 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai’s 10-year/100,000-mile powertrain warranty, and five years of complimentary Roadside Assistance.

In its 42nd year of service, Dallas-based Southwest Airlines (NYSE: LUV) continues to differentiate itself from other carriers with exemplary Customer Service delivered by nearly 46,000 Employees to more than 100 million Customers annually.  Southwest is the nation’s largest carrier in terms of originating passengers boarded, and including wholly-owned subsidiary, AirTran Airways, operates the largest fleet of Boeing aircraft in the world to serve 97 destinations in 41 states, the District of Columbia, the Commonwealth of Puerto Rico, and six near-international countries. Southwest is one of the most honored airlines in the world, known for its commitment to the triple bottom line of Performance, People and Planet.  To read about how Southwest is doing its part to be a good corporate citizen, visit southwest.com/citizenship to read the Southwest Airlines One Report™.

SeaWorld Parks & Entertainment inspires millions, through the power of entertainment, to celebrate, connect with and care for the natural world. The Company has been creating innovative entertainment experiences that blend imagination with nature for more than 50 years and is best known for its 11 U.S. theme parks, attractions that hosted more than 24 million guests in 2012 and include the beloved SeaWorld®, Busch Gardens® and Sesame Place® brands. The parks offer guests a variety of up-close experiences, from animal encounters that invite exploration and appreciation of the natural world, to thrilling rides and spectacular shows.  In 2011 SeaWorld Parks & Entertainment began expanding its popular brands into media and entertainment platforms to connect people to nature and animals through movies, television, and digital media; plus began developing new lines of licensed consumer products.

SeaWorld Parks & Entertainment is one of the world’s foremost zoological organizations and a global leader in animal welfare, training, husbandry and veterinary care.  The Company maintains one of the largest animal collections in the world and has helped lead advances in the care of species in zoological facilities and in the conservation of wild populations. SeaWorld Parks & Entertainment also operates one of the world’s most respected programs to rescue and rehabilitate ocean marine animals that are ill, injured and orphaned, with the goal of returning them to the wild. The SeaWorld® rescue team has helped more than 22,000 animals in need over the last four decades.  SeaWorld Parks & Entertainment employs more than 21,000 people nationwide.

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