LEGOLAND Offers Pass for Back-to-School Shopping

LEGOLAND Florida has started doing something that very few other parks have ever done: a new, 1-hour pass will be available for guests that would just like to enter the park to make purchases to get ready for school:

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Make Back to School Shopping Fun for Kids at LEGOLAND® Florida

- LEGOLAND Florida offers shopping pass granting access into the park for back to school must haves -

Winter Haven, FL (July 27, 2012) – With back to school right around the corner, moms and dads are looking for great deals while kids are searching for the coolest backpacks, lunch boxes, T-shirts, hats, thermoses,  gadgets and supplies as they gear up for school.  LEGOLAND® Florida now offers a shopping pass allowing shoppers access into the park to shop for the latest LEGO® and LEGOLAND Florida apparel, school supplies and LEGO merchandise that kids will love.

With the purchase of a single day ticket at the front gate ticket window, shoppers will be given access to the park for one hour and will be reimbursed upon their check-out at the front gate ticket window. Shoppers will even get their parking reimbursed with a park purchase of $20 or more.

Shoppers can explore The Big Shop in the Beginning of the park, one of the largest LEGO retails stores in the world and discover a ginormous selection of all things LEGO. Along with the Big Shop is the LEGO Studio Store where shoppers can pick up LEGO-licensed products like Harry Potter, SpongeBob™ and Star Wars™ or visit the Minifigure Market to create their own custom mini-fig.

Of course to experience all the interactive fun including 50 rides, shows and attractions and the all-new LEGOLAND® Water Park, guests can visit www.LEGOLAND.com  for more ticket information.

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This certainly sounds like a very clever idea. It will definitely increase even more the popularity of LEGO-based merchandise, and it will give an opportunity to guests to be able to choose among hundreds (if not thousands!) of LEGO-themed accessories without having to pay for a day's admission at the park! What do you think? Does it sound like a good idea to you? Would you take advantage of this opportunity if you had the chance? Feel free to share your opinions with us, as always!

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