LEGOLAND Florida to Start Massive Ad Campaign

You can expect to hear a lot more the word "LEGOLAND" in the next few months, if you live here in Florida. Indeed, according to an article of the Orlando Sentinel, LEGOLAND Florida is planning on starting a very important advertisement campaign, using all kinds of media, like "radio, print, billboards, [and] online," and in many other ways.

The article on the Orlando Sentinel also states that LEGOLAND Florida has been working "with all the hoteliers in Orlando and Tampa, because [they]'re only 45 minutes from each destination." In this sense, we can say that the position of the park will be quite strategic. Despite the fact that it will be a bit far from the other major Orlando attractions, it will be located between two major Central Florida cities. The park will also work with "wholesalers, Expedia, online travel agents,... folks from the U.K."

We really look forward to the grand opening of the park, and we hope that LEGOLAND Florida will receive the attention it deserves, since it will be a fantastic family park. In our opinion, this advertisement campaign will prove to be a very effective marketing strategy, especially because ads in the newspapers alone affect almost 10 million Floridians a day, according to a research.

All the information in bold are subject to the copyright of the Orlando Sentinel. All rights reserved.