Tom Staggs reveals NEXT-GEN ideas
Yesterday, an important meeting has taken place, involving Tom Staggs, that is the chairman of the Disney Parks & Resorts. He talked about some project and their timeline (like the projects at Hong Kong Disneyland) and other interesting tidbits about the Disney Parks future. This includes some interesting details of the future way of queuing - that is - the Next-Generation queuing!
Read more about this exciting project, from the Disney Parks Blog:
Tom Staggs Offer Update on Disney Parks & Resorts
Today, Walt Disney Parks and Resorts Chairman Tom Staggs gave an update on the growth at Parks & Resorts, how we’re leveraging technology and what’s happening to continue to transform the guest experience at Disney California Adventure, Disney Cruise Line, Fantasyland at Magic Kingdom Park, Hong Kong and other areas.
Take a look at what was said (It's a long talk, so we're reporting only the part of the talk that is about next-gen project. To read the whole talk, you can download the PDF file here!):
Disney Investor Conference - Walt Disney Parks And Resorts
Tom Staggs – (Chairman, WD Parks & Resorts)
...We know that our guests love creating great Disney memories with theirfriends and their families. We also know that they don't exactly relishwaiting in line, checking at the resort, worrying about missing theirfavorite attractions or feeling uncertain how to best navigate and accessour properties. In the coming years, we’ll introduce a broad, integratedset of systems and tools that will help us create a more seamless,personalized experience, and help guests to get more out of their visitwith us. That’s our ultimate goal – to welcome more and more people,while making their experience more satisfying, more personal and moreimmersive.We’ve launched a number of initiatives over the years, includingFASTPASS and Magical Express, and they’ve been incredibly popularwith our guests. But we plan to take these kinds of enhancements evenfurther. Giving our guests faster and better access to the fun is thecenterpieces of our investment in technology. As a result, we arecurrently developing an innovative system that will, in essence, create aversion of FASTPASS for their entire Disney vacations. Now we define theguest experience as beginning from the time a potential guest sits downat a computer or picks up a phone to make a reservation. Our new toolswill help them better understand all that we have to offer and better plantheir time with us. They’ll be able to create a personalized itinerary thatgives them the exact Disney vacation they want.Guests will be able to reserve times for their favorite attractions andcharacter interactions… secure seats at our shows and spectaculars…make dining reservations… and pre-book many other favorite guestexperiences – all before even leaving their house. We also plan to simplifythe check-in process so that guests will arrive at the resort with roomkey in hand. They will be able to go straight to their room or a themepark – again, allowing them to get to the fun faster.We are also creating innovative new ways to pull guests into our stories.A picture with a Disney princess is a quintessential part of a Disneyexperience for many of our guests. So, in Fantasyland at the MagicKingdom, our Disney princesses will soon have dedicated homescomplete with Disney magic. And the tools that we’re creating will allowthem to greet and interact with our guests in an immersive and highlypersonalizedway.Disney Investor Conference 72/17/11 – WD Parks & Resorts – Tom StaggsWe are rethinking the queue lines at many of our attractions, and areenhancing them in ways that make them part of the show, essentiallycreating a new “Scene One” for the attractions, if you will. For example,the Winnie the Pooh attraction in Florida we just opened has a newhands-on area where our younger guests can explore and play in theHundred Acre Wood. It’s been so successful that we’ve heard kids askingtheir parents NOT to use FASTPASS in order to enjoy the new first scenethat much longer. You know we are doing something right if kids areasking to wait in line.We’re also developing the means to better assess and manage guesttraffic throughout our theme parks so that we can use entertainmentexperiences, characters, and other forms of Disney magic to help improvethe flow of guests during peak periods… and drive increased utilizationas a result for our parks. Through this work, we will put betterinformation into the hands of our cast, so they can deliver even betterand more personalized service for our guests. Now, it will be some timebefore we roll out the bulk of these initiatives, but we are well intodevelopment, and in fact have a number of patents pending on ourapproach. So it’s too early for me to say much more than that… but ourvision here is clear, and we see a real opportunity to further enhance anddifferentiate the Disney vacation experience.We’re excited about our growth prospects at our existing sites...
Well, what's your take on NEXT-GENERATION queues? Do you like the idea of reserving your ride... from home? Or being able to be called by name by the Disney Princesses? To me personally, it looks like a huge improvement of the normal way of waiting for a ride, but I'm afraid this method will affect people like me (Annual Pass holders and repeated visitors).
Indeed, if visitors decide to reserve their ride's Fastpass three months before, how can I find one IN the parks?? Of course, as some people brought up, maybe with then new interactive queues, people will want to skip the Fastpass service in many (if not all) rides.... but then, if most of the people decided to not use the Fastpass, what would be its use?
There are stll many things that need to be clarified on this matter. Maybe we're not ready yet, for this kind of technology...
Hmm as I get from your oppinion at the bottom of the post you are quite pessimistic about this prospect.
ReplyDeleteI for one am just afraid of the "chaos" this might bring up if the system aint waterproof. Getting called by the wrong name, mixed up times because 3 months advance booking didnt hold up in the system etc.
Well only time will tell but I am personally glad that Disney is working on these new systems and getting ahead of the crowd of Themeparks!
Hmmm... Could be awesome or a train wreck depending on execution. I'm a little uneasy about the ride reservations, I can see it as something that will be glitchy and annoying at first but will improve as disney learns from their mistakes. Guess we'll just have to wait and see.
ReplyDeleteI'm not sure, either. I mean, I just made dinner reservations on Tuesday for a holiday I'm taking taking in August. I remember when you could go to WDW and make reservations for dinner that morning.
ReplyDeleteNow, I have to be tethered to a park because I made a "reservation" for a ride three months prior to my holiday?
Where is the spontaneity, the fun? If this keeps up, we might start giving our annual WDW holidays a miss. It's getting ridiculous...