Disney ranks 12th on Barron's list

Barron is very famous to do researches and then write a list of all the most important companies, starting from the most successful to the least successful. Here's the news, directly from the Walt Disney World resort:

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Disney earns 12th place on Barron's most respected companies list

The Walt Disney Company (TWDC) earned high marks on Barron's recent ranking of the world's most respected companies.

The company landed first among entertainment-related businesses and nabbed the 12th spot overall among the 100 largest public companies in the world. That put Disney ahead of such globally recognized and well-respected companies as JPMorgan Chase, Cisco, Intel, Wal-Mart, Microsoft, Honda and Toyota to name just a few.

Barron's annual survey asked big investors around the country to rank the top 100 companies as determined by Dow Jones Indexes. The more than 90 respondents ranged from owners of small advisory companies to chief investment officers of firms that manage billions of dollars.

According to the Barron's report, the top two qualities that gained the respect of money managers were "sound business strategy" and "strong management."

The top 11 companies in order of ranking were Apple, Amazon.com, Berkshire Hathaway, IBM, McDonald's, Google, 3M, Coca-Cola, PepsiCo, Procter & Gamble and ExxonMobil. Disney's 12th place finish was a nice leap forward from the 20th spot it held in

2010 ranking by Barron's  - the well-regarded business magazine owned by Dow Jones, publishers of The Wall Street Journal.

Disney's closest entertainment competitors finished well back in the list.

General Electric, which controlled NBCUniversal in 2010, ranked 48th. Comcast, which gained control of NBCUniversal this year, ranked 68th. Anheuser-Busch Inbev, which owned the SeaWorld parks until selling them to a private equity group in 2009, was ranked 34th. 

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You will have noticed that Disney referred to its "closest entertainment competitors" as being "well back in the list". It looks like, even though Universal and SeaWorld ended the year with a great rise in attendance and capital (especially Universal, for obvious reasons), they're still not considered companies as powerful as The Walt Disney Company. 

The only thing we would like to say is that Disney should be careful not to rest assured that it will always be like this. Its competitors are doing everything but remaining behind. They are continuously adding rides and shows, and this will only add more pressure to Disney. What do you think?

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